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Joe A Solis

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Accomplished professional with extensive experience leading teams by example, with feedback and coaching. Versatile skill set with experience in mortgage lending, nonprofit organizations and consumer services.Major experience lies in leading cross-functional teams to bring fundamental change and improvement in strategy, process and profitability- both as a leader and subject matter expert. 

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Education | Credentials

Diversity & Inclusion Certification | Cornell University
aPHR (Associate Professional in HR)
Bachelors of Science, Business Administration - Human Resources

USA Track & Field Coach Level 1
LesMills Group Exercise Instructor 
Bodypump (AIM 2, Advanced Instructor), Grit (AIM 1), Bodyattack, Sh'bam, LM Dance

Experience

Marketing and D&I Manager | Northwestern Mutual - San Francisco Bay Area Group

 Area Manager; Group Exercise  | 24 Hour Fitness

Partnered with club leaders to grow a successful group fitness (GX) program; managed GX operations for 37 locations, 1,000+ team members and direct labor management of $2.5M annually.

  • Achieved 10.03% YOY growth in class average, 10% YOY growth in class capacity, 3.75% YOY growth in GX participation and 29% reduction of low performing classes in the Utah market

  • Executed MOM growth in GX KPIs since May 2019 while maintaining 11 % of low performing classes in the Bay Area

  • Accomplished top 5 rankings overall in company's GX KPIs since May 2019

  • Executed campaign specific social media strategies and annual event calendar expanding brand awareness to support company initiatives to boost traffic, retention and participation

Sr Program Director; Wellness and Fitness | YMCA of Silicon Valley

Responsible for total operations of health and wellness programming including development of a community lead Healthy Living Committee. Re-imagined and enacted new operating procedures to ensure cohesion and department revenue growth. 

  • Navigated and unified a team of 75 team members, amplifying the members experience and elevating brand awareness

  • Produced 4% YOY average session attendance, with 5% YOY increase in overall Personal Training revenue

  • Implemented and prepared marketing and communication plans that incorporated social media, paid media, direct mail and advertising to increase department awareness

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